Informed, honest guidance
Honesty is the foundation behind all of our recommendations. Our Scientific Advisory Board is comprised of leading veterinarians, scientists, and nutrition experts. While it doesn’t make for epic holiday parties, is does create robust product development, recommendations that are founded in experience and knowledge, and the internal ability for us to stay current with the latest research findings.
Scientific research is nuanced and dynamic. We classify each product based on existing and ongoing research, evaluating them by number of studies, consistency of results, magnitude of results, and the methodology characteristics. So you can spend more quality time with your pet.
All of our products have been developed in partnership with experienced veterinarians, leveraging up to date scientific data and real life experience with pets and pet parents.
All of our products are tested at reputable third-party laboratories, to ensure the highest purity and quality for your pet. All our ingredients go through rigorous testing, including salmonella, e-coli, pesticides, and heavy metals.
Educating pet parents, plays an integral role in our mission. Our experts keep up on the most current developments in pet wellness, and publish new articles on a monthly basis in our LEARN section.
We are here to support you and your pet. Our customer service professionals are pet people, with years of experience in the pet supplement industry. Have a tough question? We are ready to assist you.
You deserve to know what’s in the products your pet is taking, and we will be honest and about our sourcing practices and supply chain. It’s easy because we have nothing to hide, we’re proud to tell you where everything is from and what it is. And we promise that what’s on our labels is what’s in our product, nothing more, nothing less.